One Platform. Multiple Views of the iGaming Market.

EGM brings together casino game data, GGR data, traffic intelligence and AI-powered data interrogation to help subscribers answer the commercial questions that matter.

Flagship Product

Casino Data

Casino Data tracks the global online casino content market, giving subscribers detailed insight into games, studios, suppliers, aggregators, operators, distribution, page position, game type, features and themes.

Built from large-scale scanning of operator casino pages, Casino Data helps teams understand what is live, what is visible, what is growing and where commercial opportunities exist across the market.

  • Track game distribution across operator sites
  • Benchmark studio and supplier market share
  • Identify operators and aggregators to target
  • Analyse game performance by type, feature, theme, country and page position
  • Understand which games and suppliers are gaining visibility
  • Customisable dashboards and exportable reports
Explore Casino Data
EGM Casino Data Platform
Live
Market Share
Game Rankings
Operators
Reports
Market Share by Supplier — global
Pragmatic Play — 13.1%
Evolution Gaming — 10.6%
Games Global — 6.2%
Playtech — 4.3%
Spinomenal — 4.1%
90k+
Games
2.1k+
Suppliers
5k+
Operators
GGR by Country — Online Casino — European Onshore Operators only (EUR bn)
United Kingdom — €4.8bn
Italy — €2.8bn
Sweden — €1.1bn
Spain — €0.7bn
Germany — €0.5bn
Filter by
Market Regulator Operator Studio Gametype Date
Market Intelligence

GGR Data

GGR Data helps subscribers analyse gaming market size by country, vertical, channel and regulatory model. It provides a clearer view of where value sits across casino, sports, lottery, bingo, poker and other gaming verticals.

Subscribers can compare markets, analyse online versus offline performance, examine offshore versus onshore splits, and use per-capita data to understand gaming spend by country.

  • Compare total gaming market size by country
  • Analyse GGR by vertical — casino, sports, lottery, bingo, poker
  • Understand online versus offline gaming value
  • Compare offshore and onshore market structure
  • Support market entry, forecasting and strategic planning
Explore GGR Data
Operator & Affiliate Intelligence

Traffic Data

Traffic Data helps subscribers understand operator and affiliate visibility by country, month, vertical and keyword type. It shows which brands are gaining traffic, which affiliates are strongest, and how market share is changing over time.

The data can be filtered by operator, affiliate type, country, vertical, timeframe, branded and non-branded keywords, and other market indicators.

  • Track operator traffic share by country and vertical
  • Identify leading casino, sports, poker and bingo affiliates
  • Compare branded and non-branded traffic
  • See which operators perform well on competitor-related searches
  • Understand keyword-led demand by market
Explore Traffic Data
Traffic share by domain — all verticals excluding lottery
ladbrokes.com — 5.69%
paddypower.com — 3.97%
skybet.com — 3.96%
bet365.com — 3.85%
williamhill.com — 3.68%
Filter by
Country · Vertical · Month
Branded / Non-branded
Includes
Operators & Affiliates
Keyword analysis

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