Practical, commercially-minded consultancy from professionals who have run major gaming businesses — not generalists who studied the sector from the outside.
Gamecounsel is the consultancy arm of eGaming Monitor, founded by Kevin Dale and Joel Keeble — two professionals who have operated at CEO and director level within some of the largest names in gaming.
Unlike generalist management consultants, Gamecounsel brings direct operational experience in gaming product development, B2B sales, distribution, marketing, and data. We've sat in the same seats as our clients, which means our advice is grounded in reality rather than theory.
Whether you need a one-off strategic review or ongoing advisory support, we adapt to what your business actually needs.
From high-level strategy to hands-on project delivery, Gamecounsel covers the full range of commercial advisory needs.
Deep analysis of market opportunity, competitive landscape, and timing. We help you understand where the real opportunity lies and what it will take to capture it.
Navigating new markets in iGaming requires regulatory knowledge, the right partners, and realistic commercial models. We've done it ourselves and can guide you through the process.
Identifying the optimal distribution routes for your content or platform — which aggregators, which operators, which markets, and at what commercial terms — underpinned by real data.
Independent market and business assessment for investors, acquirers, and boards. We provide grounded, data-backed opinions on gaming assets, strategies, and market positions.
Assessing your game or platform portfolio objectively — identifying gaps, overperformers, and strategic opportunities — using our proprietary Slotswot data where appropriate.
Faster business development through warm introductions, deal facilitation, and negotiation support. We use our network — built over decades — to open doors more quickly than cold approaches ever could.
Tell us about your business and the challenge you're facing. We'll let you know honestly whether we can help.