Interrogate EGM data with open questions

AskEGM is an AI-powered, localised intelligence engine that lets subscribers ask natural-language questions across EGM's data. It is designed to help teams get faster answers from complex iGaming datasets without needing to manually search through dashboards, filters and exports.

What Is AskEGM?

AskEGM is a new way to work with EGM data.

Subscribers can ask open questions about markets, operators, studios, suppliers, games, traffic, GGR, distribution, rankings and trends. AskEGM interprets the question, searches across the subscriber's accessible EGM datasets, and returns a clear answer based on the available data.

It brings together the depth of EGM's data with a more flexible, conversational way to explore it.

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AskEGM — Sample queries
Which studios are gaining the most distribution in Brazil?
Which operators have the highest casino traffic in Mexico?
Which markets have the highest per-capita gaming spend?
Which aggregators are adding the most new studio partners?

Localised Intelligence

iGaming markets are local. Operators, affiliates, games, regulations, search behaviour, vertical mix and player demand vary significantly by country.

AskEGM is designed as a localised engine, allowing subscribers to interrogate EGM data by specific markets, countries, regions, verticals and local commercial contexts.

This makes it especially useful for teams looking at market entry, regional expansion, operator targeting, affiliate visibility, supplier performance or country-specific casino trends.

Example Questions

AskEGM can answer questions across Casino Data, GGR, Traffic, and Commercial Strategy. Here are examples of what subscribers can ask.

Casino Data
Which studios are gaining the most distribution in Brazil?
Which games are appearing most often across major operator sites?
Which suppliers have increased their share of game positions this year?
Which operators have added the most new studios?
Which game types are gaining visibility in specific markets?
Which studios are under-distributed compared with their output?
GGR
Which countries have the largest online casino GGR?
How does casino GGR compare with sports betting GGR in a specific market?
Which markets have the highest per-capita gaming spend?
Which countries have the highest offshore share of online gaming?
Which markets should be prioritised for expansion?
Traffic
Which operators have the highest casino traffic in Mexico?
Which affiliates are strongest for casino keywords in Spain?
Which brands are gaining traffic share month on month?
Which operators perform best on non-branded casino searches?
Which competitor keywords are driving traffic in a specific market?
Commercial Strategy
Which operators should a studio target in a specific country?
Which aggregators are adding the most new studio partners?
Which markets show high GGR but low supplier saturation?
Which operators have strong traffic but limited casino content depth?
Which studios are gaining visibility fastest across regulated markets?

Who AskEGM Is For

Studios looking for distribution opportunities
Operators benchmarking content and competitors
Aggregators identifying studio and operator gaps
Commercial teams targeting prospects
Account managers monitoring client performance
Product teams analysing game and content trends
Strategy teams comparing markets
Investors and advisors assessing market opportunity
Media partners looking for fast, data-led insight

Faster Answers from Complex Data

The iGaming market is becoming larger, more fragmented and more difficult to analyse manually. Studios face tougher competition for visibility, operators are managing larger content libraries, and market opportunity varies significantly by country.

AskEGM helps subscribers cut through that complexity. It allows users to move from a commercial question to a data-led answer faster, using EGM's underlying intelligence as the source.

Turn EGM data into faster answers

AskEGM gives subscribers a more flexible way to explore EGM's casino, GGR, traffic and market intelligence. Ask open questions, drill into local markets and uncover the insights that matter to your business.

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