Traffic Data

Track Operator and Affiliate Traffic by Market

EGM Traffic Data gives subscribers a country-by-country view of operator and affiliate visibility, based on monthly visitor traffic and keyword-led demand. Analyse traffic by domain, country, vertical, target type and branded versus non-branded search behaviour.

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Insight

What Traffic Data Helps You Answer

Traffic Data helps subscribers understand demand, competitive visibility and market share — by country, brand, vertical and keyword type.

Which operators have the strongest traffic share in a specific market?
Rank operator domains by monthly visitor volume and share of total market traffic.
How is operator traffic changing over time?
Track month-on-month and year-on-year traffic trends by brand and country.
Which affiliates are largest in each country?
Identify the top-performing affiliate domains by market, vertical and traffic volume.
Which affiliates are strongest by vertical?
Compare affiliate strength across casino, sports, poker and other segments.
Which keywords attract the most traffic?
Analyse keyword demand and traffic contribution by category and intent type.
Which operators perform well on their own brands?
Measure the branded search contribution to each operator's total traffic share.
Which operators gain visibility from competitor-related keywords?
Identify where operators are capturing traffic from searches targeting rival brands.
How does traffic vary between casino, sports, poker and other verticals?
Break down operator and affiliate traffic by gaming vertical and channel type.
Use Cases

Built for Market Visibility

Traffic Data helps subscribers understand demand, attention and competitive visibility across iGaming markets worldwide.

It is especially useful for market entry analysis, competitor benchmarking, affiliate strategy, operator tracking, SEO insight and commercial targeting.

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Traffic Data supports
Market entry and competitor analysis
Affiliate identification and performance tracking
Operator traffic benchmarking by country
SEO and keyword strategy
Commercial targeting for sales teams
Brand visibility and share-of-voice analysis

Ready to explore Traffic Data?

Talk to us about access, coverage and how Traffic Data can support your market intelligence work.

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