eGaming Monitor was founded out of frustration — the frustration of making major commercial decisions in one of the world's fastest-moving industries without access to the data to make them properly.
Kevin Dale and Joel Keeble had spent the better part of two decades inside the iGaming industry — in senior roles at Betfair, Sportingbet, GAN, and H2 Gambling Capital — when they noticed a gap that none of the existing data providers were filling properly.
Studios needed to understand how their games performed relative to competitors. Operators needed to know which suppliers were gaining ground in which markets. Investors needed reliable, independent assessments of gaming assets. Yet the data to answer these questions either didn't exist or was buried in expensive, unwieldy research packages built for a different era.
eGaming Monitor was the answer. Formally established in 2016, the company was built to provide exactly the kind of granular, subscription-based market intelligence that the modern iGaming industry actually needed — accessible, actionable, and continuously updated.
eGaming Monitor was founded by two professionals who had run major gaming businesses and wanted to solve the data problem they'd encountered first-hand.
Co-Founder
Kevin's career in iGaming spans more than 25 years, covering both B2C operators and B2B technology providers. He has held CEO and Marketing Director roles at three major publicly listed gaming companies, giving him an unusually broad perspective across the industry's commercial landscape.
His experience ranges from building player acquisition strategies at Betfair during its growth years to running a B2B gaming technology business through a period of significant industry consolidation. At eGaming Monitor, Kevin leads commercial strategy, client relationships, and the Gamecounsel consultancy offering.
Co-Founder
Joel is an expert in iGaming data and market research, with a career that has spanned both building data businesses from scratch and advising the financial sector on gaming market dynamics. He founded H2 Mobile and served as director at H2 Gambling Capital, where he developed deep expertise in market intelligence and industry analysis.
At eGaming Monitor, Joel leads the data architecture, product development, and research methodology that underpins the company's intelligence products — ensuring that every data point can be trusted and acted upon.
eGaming Monitor exists to give iGaming businesses the data and intelligence they need to make better decisions. We believe that high-quality, granular, continuously updated market data should be accessible to the whole industry — not just the largest operators with the biggest research budgets. Our subscription model, our data partnerships, and our consultancy work are all built around making that access a reality.
Suppliers Tracked
Operator Sites
Casino Games Tracked
URLs Scanned Daily
Years Industry Experience
Whether you're looking for data, consultancy, or a partnership discussion, we're happy to talk.